Datos y Analítica Predictiva
Análisis Predictivo y Lead Scoring
Simple Explanation
Prioriza leads por probabilidad real de cerrar.
Technical Explanation
Modelos de propensión + reglas híbridas; MLOps ligero; monitoreo de deriva.
What You Get
- Propensity-to-buy prediction models
- Hybrid scoring (ML + business rules)
- Real-time score updates
- Model drift monitoring
- Explainable AI for transparency
- Integration with sales tools
Use Cases
- Sales pipeline prioritization
- Marketing campaign targeting
- Lead routing automation
- Resource allocation optimization
Technology Stack
ML: XGBoost, LightGBM, or neural networks
Features: Behavioral, demographic, firmographic
MLOps: MLflow, Weights & Biases
Serving: FastAPI, AWS SageMaker
Monitoring: Drift detection, performance tracking
Implementation Roadmap
Phase 1: Data Analysis (1-2 weeks)
- Analyze historical conversion data
- Identify predictive features
- Define success metrics
Phase 2: Model Development (2-3 weeks)
- Train prediction models
- Validate performance
- Implement scoring API
Phase 3: Deploy (1-2 weeks)
- Integrate with CRM
- Set up monitoring
- Train sales team
50% Better Conversion
85% Prediction Accuracy
3x Sales Efficiency
Pricing
Development: €12,000 - €30,000
Monthly Service: €2,000 - €6,000
Per Lead: €0.10 - €1.00
Ready to Get Started?
Let's discuss how this solution can work for your business.